New AI video feature by Meta launched for modifying ads on Facebook and Instagram

Meta recently introduced new generative AI video capabilities that can be used to adapt ads across various platforms, including Instagram and Facebook.
Meta recently introduced new generative AI video capabilities that can be used to adapt ads across various platforms, including Instagram and Facebook.
October 11, 2024

Meta also said that it is launching a new videos tab on Facebook.

Meta recently unveiled new generative AI video capabilities that can be used to modify ads on its platforms, such as Instagram and Facebook. The company’s advertising tools suite is being expanded to cover generative AI features like video expansion and image animation.

Meta unveils new generative AI video capabilities.

In a blog post recently, Meta said, “We’ve begun rolling out these new features and aim to make them more broadly available by early next year.” With the video expansion feature, advertisers can use AI to generate unseen pixels in each video frame to expand the video ad’s aspect ratio. Advertisers with the new feature will also be able to turn a static image of their ad into a more dynamic and engaging image, leveraging the power of AI to animate them.

Advertisers can upload an image of an influencer as the “hero image” in the ads collection.

Advertisers will also be able to upload an image of an influencer as the “hero image” in a collection of ads on Ads Manager. On this Meta said, “The collections ad will then have a partnership ads dual header helping further engage audiences by tapping into the authenticity of creator content.”

Meta launches a new videos tab on Facebook.

The tech giant said that it is also launching a separate, new Videos tab on Facebook for users to explore reels, live streams, and other long-form videos. Its existing AI features for advertisers include full image and text generation.

Today, more and more tech companies are letting advertisers create ads using AI. Amazon recently released a new AI advertising tool to generate short video clips based on product images, and TikTok is reportedly experimenting with AI-generated avatars in ads.

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