Forbes StaffCofounders Jensen Neff and Ellie Chen started Oddli in their senior year at Stanford, puzzling together deadstock as wearable pieces in response to the millions of pounds of wasted fabric generated daily in the clothing industry. Since then, the pair have amassed a community of 125,000 followers across social platforms and will launch a collaboration with Urban Outfitters using the company’s excess waste fabric. Despite scaling up, Neff and Chen still use deadstock fabric for thousands of their pieces today.
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