Forbes StaffKevin Charef is a visionary Global Chief Digital and CX Officer with deep expertise in e-commerce, digital marketing, generative AI, customer experience, and CRM within global organizations. Known for solving complex challenges in brand building and repositioning, he masterfully integrates brand strategy with digital transformation, leveraging e-commerce as a key growth driver.
An alumnus of Loughborough University, UK, and an MBA candidate at EM Lyon, France, Kevin brings over 17 years of experience leading digital transformations across EMEA, APAC, LATAM, and the USA. His career spans diverse industries, including luxury at LVMH, Dior, and Givenchy (cosmetics, fragrances, high fashion, and high jewelry), pharmaceuticals (Novartis, AbbVie), banking and insurance (Allianz), and HR tech services (ADP), where he has reshaped industry standards.
Throughout his career, Kevin has consistently delivered transformative results. He achieved double-digit growth across key markets, driving a €200M+ uplift in annual revenue. At Novartis, he pioneered generative AI-driven content strategies and omnichannel innovations. At AbbVie – Allergan Aesthetics, he scaled global digital and omnichannel operations for premium dermatology brands such as Juvéderm, CoolSculpting, and Botox Cosmetics, achieving double-digit growth while setting new efficiency benchmarks.
Globally, Kevin spearheaded a 40% increase in e-commerce penetration by implementing scalable frameworks across EMEA, APAC, LATAM, and the USA. He has built and led high-performing teams in 65+ countries, driving a 35% improvement in operational efficiency. His leadership also includes overseeing P&L responsibilities exceeding €100M, ensuring digital strategies align with sustainable growth and long-term business goals.
As a thought leader in AI and digital transformation, Kevin continues to shape future-ready organizations, blending innovation, customer-centricity, and global excellence. His proven ability to deliver impactful strategies has made him a trusted advisor to C-suites and boards worldwide.
