Forbes StaffCarl Pei is a Swedish entrepreneur and tech innovator best known as the co-founder of OnePlus and the founder and CEO of Nothing, two companies that have made significant waves in the consumer electronics industry. Renowned for his ability to create hype and connect with consumers, Carl is redefining the way people perceive and engage with technology.
Born on September 11, 1989, in Beijing, China, Carl grew up in Sweden, where he developed an early interest in technology and marketing. He attended Stockholm School of Economics but left before completing his degree to pursue his passion for building innovative tech products. His career began with roles at Nokia and Meizu before he co-founded OnePlus in 2013 with Pete Lau.
As the face of OnePlus, Carl spearheaded its global marketing strategy, earning the brand a cult-like following. By focusing on premium devices at competitive prices, OnePlus disrupted the smartphone market with its “flagship killer” philosophy. Carl’s expertise in community-driven marketing and attention to user feedback helped the company grow rapidly and become one of the most respected names in consumer technology.
In 2020, Carl left OnePlus to start his own venture, Nothing, with the goal of creating a new generation of tech products that seamlessly blend design and functionality. The company’s first product, the Ear (1) wireless earbuds, was launched in 2021 to critical acclaim for its minimalist design and transparent aesthetic. Carl’s leadership at Nothing has been characterized by a focus on creating products that are not only functional but also emotionally engaging.
Carl is celebrated for his visionary approach to product development and marketing. He has a unique ability to build anticipation and community engagement around his brands, making technology more accessible and exciting for consumers. Under his leadership, Nothing aims to challenge industry norms and bring back a sense of artistry and passion to consumer tech.
Through his work at OnePlus and Nothing, Carl Pei has established himself as one of the most influential young leaders in the tech world, inspiring a generation of entrepreneurs with his bold ideas and commitment to innovation.
