Forbes StaffEva Chen is a Taiwanese-American entrepreneur, author, and the Director of Fashion Partnerships at Instagram. Renowned for her unique ability to merge fashion with digital technology, Eva has played a pivotal role in reshaping how the fashion industry connects with audiences in the digital age. Her work has made her one of the most influential figures at the intersection of technology, fashion, and social media.
Born in New York City, Eva studied journalism at Johns Hopkins University before beginning her career in media. She quickly climbed the ranks in the publishing world, serving as the editor-in-chief of Lucky magazine and working at prestigious publications such as Teen Vogue and ELLE. Her deep understanding of both traditional and digital media made her a natural fit for a leading role in the rapidly evolving social media space.
In 2015, Eva joined Instagram, where she has been instrumental in building relationships with the global fashion community. As Director of Fashion Partnerships, she works with designers, brands, influencers, and creators to help them leverage Instagram as a platform for storytelling, engagement, and innovation. Her leadership has helped transform Instagram into a go-to destination for fashion enthusiasts, making it a powerful tool for brands to showcase their work and connect with consumers.
Beyond her corporate role, Eva is a best-selling author of children’s books, including the popular Juno Valentine series, which inspires kids with stories about creativity and individuality. She is also a style icon and influencer in her own right, known for her impeccable taste and ability to make fashion approachable and relatable to her millions of followers.
Eva has been featured on prestigious lists such as Forbes’ 30 Under 30 and Business of Fashion’s 500, recognized for her contributions to fashion and technology. As a champion of diversity and innovation, she continues to inspire women and young professionals to pursue their passions while breaking barriers in their respective fields.
Through her work at Instagram and her personal endeavors, Eva Chen remains a driving force in shaping the future of fashion in the digital age, bridging creativity, technology, and community.
