Forbes StaffIn the crowded world of public relations and branding, where every entrepreneur seeks visibility, it takes something unique to stand out. Kristin Marquet, founder of Marquet Media and FemFounder.co, has quietly emerged as a powerful force behind some of the most successful personal brands and businesses today. With over 15 years of experience in PR and branding, Kristin has built a reputation for creating lasting, impactful strategies that help entrepreneurs achieve visibility and build legacy brands that endure the test of time.
Kristin’s journey as a PR expert and entrepreneur is grounded in her belief that authenticity and strategy are the keys to success. While many PR agencies rely on short-term tactics for media attention, Kristin takes a more measured, data-driven approach through her proprietary PRISM PR Framework. By integrating the framework, Kristin’s system delivers results that are both creative and measurable, setting her apart in an industry that often values flash over substance.
The Journey of a PR Innovator
Early on, she recognized that the traditional public relations methods needed a key component: data. While PR has always been about creativity and narrative, Kristin saw an opportunity to integrate analytics and metrics into the process, creating a more robust and strategic approach to brand building.
“PR is evolving, and data is a big part of that evolution,” says Kristin. “It’s not enough to tell a great story—you need to know how that story impacts your audience and drives your brand’s growth.”
In 2009, she founded Marquet Media, a boutique PR and branding firm that quickly gained a reputation for delivering high-impact results. Kristin’s firm specializes in helping entrepreneurs, startups, and lifestyle brands develop cohesive, long-term strategies that ensure sustained visibility and growth. However, the real game changer came when she created the PRISM PR Framework, which allows her clients to track their PR performance in real time, using data and analytics to refine their campaigns and optimize their outcomes.
PRISM PR: The Data-Driven Approach
The PRISM PR Framework sets Kristin and Marquet Media apart from other PR firms. This system merges traditional public relations strategies with advanced analytics, offering clients a clear, measurable path to success. PRISM allows businesses to gain visibility and understand how that visibility translates into actual growth through increased sales, media impressions, or social media engagement.
The framework emphasizes Integrated Strategy, ensuring that every campaign aligns with the broader goals of the business. This holistic approach helps brands stay consistent and focused while allowing them to adapt to new opportunities.
“Data has become an integral part of PR, and with PRISM, we can track every part of a campaign in real time,” explains Kristin. “We’re able to see how different media outlets or social platforms are performing, and we can make adjustments to ensure that our clients are getting the best results.”
This approach to public relations has made Kristin a go-to strategist for founders who want more than just media buzz. Her clients range from early-stage startups looking to make their mark to established businesses aiming to refresh their public image. Across the board, Kristin’s focus remains the same: helping entrepreneurs build authentic, data-driven, and built-to-last brands.
Empowering Female Entrepreneurs Through FemFounder
While Marquet Media has been a powerhouse in the PR world, Kristin’s true passion lies in empowering female entrepreneurs. In 2017, she launched FemFounder.co, a platform to provide women-led businesses with the necessary tools and resources to grow. FemFounder offers everything from PR strategies and branding tips to full-scale digital courses that guide women through the complexities of starting and scaling a business.
“I created FemFounder to bridge the gap between women entrepreneurs and the resources they need to succeed,” says Kristin. “I wanted to provide them with the same level of PR and branding support that large corporations have access to, but in a way that’s affordable and accessible.”
FemFounder has become a thriving community of women entrepreneurs, offering mentorship, networking, and the practical tools needed to succeed in a competitive market. The platform has helped thousands of women build strong, recognizable brands across various industries, from fashion and beauty to wellness and tech.
Kristin’s hands-on approach to mentorship is a key feature of FemFounder. She works closely with many women in the community, providing them with personalized advice and strategies that help them navigate their entrepreneurial journeys.
“For women entrepreneurs, especially, having a strong brand is everything,” Kristin explains. “FemFounder is all about giving them the confidence and the resources to build brands that survive and thrive.”
Building Global Brands
Kristin’s expertise is wider than the U.S. market. Her work with Marquet Media and FemFounder has helped brands and entrepreneurs worldwide achieve global success. Her strategic approach is rooted in understanding the nuances of different markets, and she has successfully helped clients expand internationally, with businesses launching in Europe, Asia, and beyond.
One key to her international success is her ability to tailor PR strategies to the specific needs of each market. Kristin’s global perspective ensures that her clients’ brands resonate with diverse audiences, helping them expand their influence and increase their revenue streams in new regions.
“Understanding cultural differences is crucial concerning PR and branding,” says Kristin. “What works in one market may not work in another, so we adjust our strategies to ensure our clients are successful no matter where they’re expanding.”
Looking Ahead: Kristin’s Vision for the Future
As she continues to grow Marquet Media and FemFounder, Kristin sets her sights on even bigger goals. She plans to expand FemFounder into a global platform for women entrepreneurs, offering more resources and support to help women scale their businesses internationally. She also aims to continue evolving the PRISM PR Framework, incorporating more advanced technologies and analytics to offer deeper insights and better client outcomes, while growing her business template shop BrandYourBusiness.co.
Kristin has established herself as a visionary in public relations and branding. Through her innovative PRISM PR Framework, she has created a unique, data-driven approach that allows businesses to achieve sustainable growth and long-term success. Her commitment to empowering female entrepreneurs through FemFounder.co is equally inspiring. She provides women with the resources, support, and mentoring they need to thrive today.
With her sights set on global expansion and continued innovation, Kristin Marquet is a true pioneer in PR and branding. She has quietly built some of today’s most successful and enduring brands.
