Forbes StaffMaserati, renowned for its legacy of performance and luxury, embarks on a bold new chapter with the introduction of the GranTurismo Folgore. Departing from its tradition of combustion engines, Maserati embraces the electric revolution, aiming to redefine automotive excellence in the modern era. We delve into the minds of Maserati’s Chief Vehicle Engineer, Sandro Bernardini, and Global Product Manager, Massimo Capaldi, to uncover the design philosophy behind the GranTurismo Folgore and its implications for the brand’s future.
Legacy of Speed and Performance: For over a century, Maserati has epitomized speed, luxury, and racing heritage. With a history steeped in high-performance internal combustion engines, Maserati’s transition to electric power marks a significant shift in its legacy. However, the brand remains committed to evolving with the automotive landscape while preserving its heritage of performance excellence.
Transitioning to Electric Power: The GranTurismo Folgore signifies Maserati’s entry into uncharted territory. Chief Vehicle Engineer, Sandro Bernardini, emphasizes the brand’s dedication to seamlessly integrating electric power while retaining Maserati’s signature driving experience. With instant torque and emission-free driving, the Folgore promises a thrilling yet sustainable driving experience.
Design Philosophy of the Folgore: Global Product Manager, Massimo Capaldi, elaborates on the design ethos behind the GranTurismo Folgore. Maserati aims not to compromise its DNA but to enhance it through innovation. The Folgore seamlessly blends heritage with a futuristic vision, ensuring a driving experience that aligns with Maserati’s legacy of luxury and performance.
The Future of Maserati: Despite skepticism from purists, Maserati remains steadfast in its commitment to redefining automotive excellence. The GranTurismo Folgore symbolizes the brand’s dedication to sustainable performance and promises a future where tradition and innovation coexist harmoniously. As Maserati embraces the electric revolution, it reaffirms its position as a pioneer in the automotive industry.
Preserving Legacy, Embracing Change: The GranTurismo Folgore embodies Maserati’s ability to adapt while staying true to its heritage. Far from marking the end of an era, the transition to electric power heralds a new chapter of innovation for the brand. Maserati’s willingness to embrace change demonstrates its resilience and determination to cater to evolving customer preferences.
Conclusion: Maserati’s GranTurismo Folgore isn’t just an electric vehicle; it’s a testament to evolution. With Bernardini and Capaldi leading the charge, Maserati’s journey into the electric era promises to be transformative. As the GranTurismo Folgore paves the way for Maserati’s electric future, it reaffirms the brand’s enduring spirit of innovation and excellence.
